Location: Anand – The Milk Capital of India
Industry Focus: Dairy Heritage, Agri-Tech, and Education
We are looking for a dynamic and strategic Social Media Manager to join our team in Anand. Known as the “Milk Capital of India,” Anand offers a unique digital canvas—from the revolutionary legacy of Amul to the youthful, green energy of Vallabh Vidyanagar. You will be the voice of our brand, capturing the pulse of the Charotar region and translating it into a compelling digital presence that resonates with the local farming community, students, and a global audience.
Key Responsibilities
- Strategy Development: Create and implement a social media strategy that highlights Anand’s unique blend of cooperative success and academic excellence across Instagram, Facebook, LinkedIn, and X.
- Content Production: Oversee the creation of high-quality visuals and Reels/Shorts that showcase our brand’s connection to Anand’s lifestyle—from the iconic Amul Dairy vistas to the leafy, student-filled avenues of Vidyanagar.
- Community Management: Engage with a diverse audience, including rural milk producers and young professionals, fostering an online community built on trust and the “Charotari” spirit of cooperation.
- Influencer Collaboration: Partner with local Gujarati agri-influencers, dairy experts, and student creators from Sardar Patel University or IRMA to amplify our reach.
- Performance Tracking: Analyze social media metrics to track KPIs, identifying trends that appeal to the tech-savvy youth and the traditional enterprise sectors of Central Gujarat.
- Event Coverage: Provide live coverage for major local events, such as the National Milk Day celebrations, the Uttarayan kite battles over the Charotar plains, and the legendary Navratri Garba at Shastri Maidan.
Qualifications
- Education: Bachelor’s degree in Marketing, Digital Media, PR, or a related field.
- Experience: 2+ years of experience in managing professional accounts, preferably with exposure to the food, education, or cooperative sectors.
- Communication: Fluent in English and Gujarati. The ability to write captions that are culturally relevant, respectful of local traditions, and relatable to the “Charotari” people is essential.
- Trends Expert: Deep understanding of current algorithms, specifically how to engage the thriving digital community in semi-urban and rural Gujarat.
- Creativity: A strong eye for storytelling that bridges the gap between industrial innovation and rural roots.
Preferred Skills
- Technical Tools: Proficiency in Canva, CapCut, or Adobe Express for quick, high-impact content creation.
- Ads Management: Experience in running targeted Meta Ads to reach demographics across Anand, Nadiad, and the wider Charotar belt.
- On-the-Go Content: Basic skills in mobile photography to capture the “soul” of Anand, from the bustling milk collection centers to the serene Sardar Patel Memorial in Karamsad.
Benefits
- Historical Impact: Lead the digital narrative for a brand in the city that sparked the White Revolution.
- Vibrant Atmosphere: Work in a town that combines the tranquility of the countryside with the intellectual energy of a major university hub.
- Professional Growth: Opportunity to engage with world-class institutions and a business-friendly environment that values social impact as much as profit.