Location: Anand – The Milk Capital of India
Industry Focus: Dairy, Agriculture, Education, and Rural Innovation
We are looking for an energetic and highly motivated Marketing Intern to join our growing team in Anand. This role is perfect for a student or recent graduate looking to gain hands-on experience in the “Charotar” region—a powerhouse of cooperative movements, food technology, and a massive academic ecosystem. You will support our marketing department in carrying out strategies that resonate with both the rural heartland and the modern student population of Vallabh Vidyanagar.
Key Responsibilities
- Campaign Support: Assist in the planning and execution of marketing campaigns that bridge the gap between Anand’s industrial dairy sector and its vibrant consumer base.
- Social Media Management: Help manage brand accounts, capturing the unique “Charotari” lifestyle—from the greenery of the tobacco fields to the bustling student cafes in Vidyanagar.
- Content Creation: Draft creative copy for social media and newsletters that blends traditional agricultural values with modern, “white revolution” innovation.
- Market Research: Conduct research on local competitors and consumer behavior within the Charotar belt, analyzing how dairy and education trends influence local purchasing power.
- Event Coordination: Assist in organizing local promotional events, campus activations at Sardar Patel University, or exhibitions at prominent regional venues.
- Analytics Tracking: Help collect and analyze data from marketing campaigns to measure reach within the local Anand and broader Gujarat markets.
Qualifications
- Education: Currently enrolled in or a recent graduate of a program in Marketing, Business, or Rural Management (Students from local institutions like IRMA or SPU are highly encouraged to apply).
- Communication: Strong verbal and written skills in English; fluency in Gujarati is essential for effective local engagement and ground-level research.
- Digital Literacy: Familiarity with social media platforms and a knack for spotting digital trends within the educational and agri-tech sectors.
- Attitude: A proactive “can-do” spirit with the resilient, entrepreneurial mindset typical of the Anand business community.
- Local Knowledge: A solid understanding of Anand’s unique geography, from the Amul Dairy headquarters to the academic lanes of Vidyanagar and the nearby industrial zones of Vitthal Udyognagar.
Preferred Skills
- Visual Storytelling: Basic ability to use Canva to create assets that highlight the “farm-to-table” journey or student life.
- Mobile Photography: Skill in capturing high-quality “on-the-ground” content during local festivals like Navratri or agricultural fairs.
- Networking: Comfortable interacting with diverse groups, from rural cooperative members to young university students.
Benefits
- Elite Mentorship: Learn from marketing professionals in a city that serves as a global case study for successful cooperative marketing.
- Certificate: Receive a formal internship certificate to boost your career in Gujarat’s competitive business landscape.
- Stipend: A monthly performance-based stipend to support your commute and local expenses.
- Growth Potential: Exceptional interns may be considered for full-time roles as we expand our footprint in the Charotar region.